A Platform for UX Innovations

"As members of the professional association German UPA e.V., we not only burn for attractive and simple products, but also for the fact that these products are created in a structured way and with the involvement of the users. Especially in the industrial environment, this User Centered Design process is an important success factor. The IUX Award is the first and currently the only award in the German-speaking world that focuses on this development process when selecting award winners.“

Lehmann Andreas | President GermanUPA

"Good design, and especially good user experience design, is often underestimated and dismissed as unimportant. Sure, because it often subtly and unobtrusively ensures that a product works well and makes life easier for many people. With the IUX Award we create a platform especially for UX projects in an industrial context. We want you to show what you are capable of and what makes your projects outstanding.“

Nils Clark-Bernhard | Head of User Experience Design, macio GmbH

"The IUX Award is simply unique in the way it is submitted, because it is not the assessment of a final product that counts, where a jury in most cases only vaguely knows the context of use or the requirements are often unclear. As a jury, we learn more about the actual process and collaboration of all participants (users as well as stakeholders), because this is simply crucial for good UX and thus satisfied users.“

Linda Schmidt | President VDID